November is here and the retail world gears up for the shopping extravaganza that is Black Friday and Cyber Monday. These two days have become synonymous with unbeatable deals, holiday shopping, and a frenzy of consumerism. But have you ever stopped to think about the environmental cost of these massive shopping events?
The Dark Side of Black Friday
Black Friday and Cyber Monday may offer incredible discounts and bargains, but they also cast a long shadow over our planet. The carbon emissions produced by the manufacturing, shipping, and disposal of products during this period are staggering. Some eye-opening statistics have even shown:
• 80% of products bought at Black Friday end up in landfills, are incinerated or are recycled poorly.
• Deliveries for Black Friday sales made online in 2021 were responsible for an estimated 386,243 metric tons of carbon emissions in the United Kingdom alone.
The environmental impact of these shopping extravaganzas cannot be understated. But at LOONAWELL, we believe it's time to flip the script and make November a month of positive change for our planet.
LOONAWELL's Green November Initiative
This November, LOONAWELL is taking a different approach and we're launching our sustainable Green November initiative. We're turning the tide, and here's how:
For Every Product Sold, We'll Plant a Tree
Throughout the entire month of November, LOONAWELL will partner with OneTreePlanted, a renowned organization dedicated to reforestation efforts. For every LOONAWELL product you purchase, we will donate to plant a tree. Yes, that means if you buy three products, we'll plant three trees on your behalf.
Taking Care of Our Planet, One Tree at a Time
Why trees? Trees are nature's carbon-capturing champions. They absorb carbon dioxide from the atmosphere, combat climate change, support biodiversity, and help preserve soil fertility. By planting trees, we're actively making an effort to counter the global effects retail shopping has on the planet by contributing to environmental protection and sustainability. Not to mention, our pups love trees! Whether it’s for a nap under the shade, a nice scratch on the back, a trip to the bathroom, or because they're attracted to the bark (lol). Our fur babies’ quality of life improves as much as ours do when there are trees around.
At LOONAWELL we don’t just want to grow our brand, but we want to create a positive impact on dogs, owners, and the world around us. Our products feature organic ingredients that support climate and environmental protection, the conservation of soil fertility, the preservation of biodiversity, and the absence of GMOs. We also say no to plastic as much as possible when it comes to packaging. Now, with our Green November Initiative, we're taking it one step further.
Join Us in Countering Black Friday
We're proud of you for taking care of your planet during this month. By choosing LOONAWELL, you're not only providing your furry friends with wholesome, nutritious treats but also making a positive impact on our environment. Together, let's give back to our planet during this month that takes a toll on it. Let’s make November a month of sustainability, compassion, and care for our planet.
Thank you for being a part of the LOONAWELL community, where your pet's well-being and the well-being of our planet go hand in paw.