Pioneering Pet Nutrition

Stay ahead of the curve and explore LOONAWELL’s product range, where premium organic, human-grade pet nutrition sets new industry standards.

LOOONAWELL's ambassador Loona with the LOONAWELL range of products
Our B2B Partnerships

Becoming a retail partner with Loonawell

In our B2B partnerships, we look for the same quality and innovation inherent in our products. Our retailers are not only clients but also partners in a shared journey of excellence and growth.

Our approach is flexible and accommodating, with no minimum order requirements, allowing for agility and adaptability in a rapidly evolving market.

Become a Retailer
Retailer Registration

Become a Retailer

Fill out the form below and someone from our team will be in touch in 1-2 working days.

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For smaller retailers

Find us on Faire

If you're a smaller retailer and want to easily and quickly access LOONAWELL's productsan do so through the online wholesale marketplace FAIRE. Follow the QR code bellow for direct access or click here.

The LOONAWELL Collection

All you need for a healthy dog living. Made in Switzerland, shipped worldwide.

Certifications you can trust

Trusted and certified excellence

LOONAWELL products carry certifications that validate premium quality, ensuring top-tier nutrition and ethical sourcing. They reinforce our rigorous commitment to excellence and trustworthiness in every bite.

Loonawell's organic certification

Certified Organic

Organic ingredients are often associated with fewer potential allergens and reduced risk of adverse reactions, making them a healthier choice for pets.

Read about our organic certification
Loonawell - Certified Swiss Vitamin Institute

Swiss Vitamin Institute

LOONAWELL is the only pet food brand in the world to have received this prestigious label, guaranteeing independently tested vitamins and rigorous quality standards.

Read about the Swiss Vitamin Institute label
LOONAWELL - Swiss Made

Swiss Made & Made in Zurich

We are proud to source our ingredients locally and adhere to rigorous Swiss standards in production.

Read about the Made in Zurich initiative
Loonawell - Certified Human Grade Quality

Human Grade Quality

We use only the highest quality ingredients, ensuring pet food that's as good as what we eat ourselves... or better!

Read more about human-grade quality
Loonawell - Certified Vet Approved


Scientific excellence at the service of dog nutrition. We understand dogs' unique dietary needs and transform them into healthy, delicious meals and treats.

Read what vets say about Loonawell

Exceptional quality ingredients

We handpick organic ingredients so your dog eats nutritionally rich and fresh food. Over 50% of our ingredients are of BIO Swiss origin, and the rest are carefully sourced from certified BIO suppliers worldwide.

Learn more about Loonawell

Transparent labels

We deliver comprehensive, transparent labels, empowering customers to make informed choices. LOONAWELL is setting a new standard in pet food transparency and integrity. Nothing is omitted, on the contrary, we stand strong by the nutritional content of every product.

Shop all products

Swiss craftsmanship and end-to-end traceability

We reject the industry norm of scattered manufacturing. At LOONAWELL, everything happens under one roof in Zurich where each step is carefully monitored to ensure maximum quality, traceability, and product integrity.

Learn more about Loonawell