At LOONAWELL, we always say that transparency is a really big deal to us. We want you to know everything there is to know! This is why we work hard on The Healthy Dog Blog, so you can learn about different healthy ingredients; their benefits as well as dosage, our products, processes, and other important news that we love to share with you.
Get a peek inside!
This is why today we decided to share a bit more about the “behind the scenes” of LOONAWELL.
As you might already know, Maria de Bettencourt Tavares is the captain of the ship. She is the sole founder and CEO of LOONAWELL. You can read more about her in the Our Founder section on our website. But throughout her journey, she has also been a magnet of talent and good energy. Today LOONAWELL’s DNA is made up of different professionals that altogether make the magic happen.
The LOONAWELL team is slowly and steadily growing, and we are very proud of that! Today we want to share some of those faces with you, and let them introduce themselves, so you can get to know us even a little bit more.
Nice to meet you! My name is Denisse Coquet, I’m the one writing this article and I’m responsible for editing almost all articles on LOONAWELL. What brought LOONAWELL to my life was my pup Alba. I was lucky enough to come across this amazing brand while searching for a healthy, clean product for Alba. I wanted to be sure I could give her treats with a clean conscience knowing that they were of premium quality and actually nutritious (which is not something easy to find). This is where my relationship, not only with LOONAWELL, but also with Maria, took off.
I started collaborating with this amazing brand writing content and articles and have since moved on to fill the position of Editor. I could not be more proud to be a part of this brand I trust blindly and help spread the message to so many other dog owners who share our concern for healthy dog nutrition. I’m in awe of everything Maria has accomplished with LOONAWELL so far and I can’t wait to see where this amazing company takes us.
Hi! I’m Chef Joao Ferrão and I am currently a Culinary Advisor. I'm proud and feel fortunate to be able to bring added value to several customers to develop their own products and share all my technical knowledge and passion for innovation and gastronomy.
The first time I crossed paths with Maria and LOONAWELL, I thought it would be just another project. But no... it became a totally different and exciting challenge: hard research and experimental work, to guarantee consistency and organoleptic characteristics, always respecting the brand's mission. Obtaining a 100% certified organic premium product, using 100% human-grade ingredients, tailored to a dog’s nutritional needs... and with a lot of taste!
After more than 2 years, at the end of each development and recipe, I still feel joy and happiness for the product that Maria and LOONAWELL achieved. A serious and responsible brand with a huge potential for future growth, that does not give up on its mission, no matter how difficult the road ahead.
I feel absolutely proud everyday for participating in this project. Always aiming to present the best product for a better quality of life for our end customer
Hi. My name is Kerissa Peasley and I am a Project Manager at LOONAWELL.
I have benefited from training under the direct supervision of our founder, Maria de Bettencourt Tavares, for quite a while now. It is easy to appreciate her kindness and admire her intelligence, but it is her passion for providing healthy, high-quality, organic products for dogs that motivates me to continue learning from her. I have fostered over 20 dogs and I have seen firsthand the impact a healthy diet has on both their physical and mental health. It is essential to their well-being. My dog Hiro, admittedly a foster fail, came to me in extremely bad shape. I slowly nursed him back to health and he has been by my side ever since. It was my desire to keep him on a healthy path that drew me to LOONAWELL. We work hard to produce products that we are proud to give our own dogs and that you can be proud to give your dogs too.
Hi! My name is Rita and I am responsible for all the Graphic Design Projects, from Social Media to Packaging. I never get bored with LOONAWELL because new exciting projects always keep coming and I learn something new everyday. After 20 minutes into my very first meeting with Maria and her infectious positive energy, I was already completely in love with LOONAWELL and wanted to participate immediately.
What mattered most to me was believing in the company’s mission, and providing healthy, organic nutrition for dogs was the perfect fit for me. My pup Oscar absolutely loves his LOONAWELL treats (he would sell his soul to the devil for them!) and they’re great to help with his training as they’re so low in calories and don’t upset his stomach.
I am always so inspired after our team calls and feel an amazing team spirit here at LOONAWELL. I love being part of a project that brings more health and joy into this world!
Hello! I’m Isabella De Rosa and I create content for the LOONAWELL social media accounts. What I love about this job is the creativity behind it and collaboration with other incredibly talented and enthusiastic professionals.
When I first met Maria and we went over the LOONAWELL project and everything it involved, I knew it would be more fun than work. During our first conversation, we were talking about dogs and naturally, she asked me if I liked them. It was funny because, at that same moment, I was holding my puppy on my lap, so I lifted him up to the camera in response.
Seeing a professional such as Maria dedicating her skills to creating extremely high-quality products for our puppies made me believe in this project right away and I am so happy to be a part of this amazing company. Plus, I get to spend a lot of time watching dog videos for work! Not bad, eh?
Hello everyone, I’m Simon Baker! Like all the best brands, LOONAWELL does exactly what it says on the tin. For me, LOONAWELL has always been about family – like my four-week-old daughter's contributions to our early packaging design strategy calls, or the knowledge that we're producing the very best for family members with four legs. It's 100% true when we say, 'Made with love', and that reflects every stage of the process from baking to design to customer support. Being part of the LOONAWELL family means being part of a brand committed to making a lasting difference in the world and refusing to compromise on quality – which is surely the best place to be.
Hi 😀 I’m Maria de Bettencourt Tavares. I always get goosebumps when I read this article.
Working in a remote/hybrid environment is part of nowadays work-life balance and I love having and providing that freedom to my employees and collaborators. I have no doubt that we get the best of each professional when they can live and work in the environment they love the most and an evolving space where they can thrive. I can also certainly feel that the different cultural backgrounds of everyone on the team bring great richness to the final product.
Growing our full-time working team became one of our top priorities after closing our seed round financing, in July 2023, and we are thrilled to be incorporating new members to our team as we continue growing.
At the moment we are still in start-up mode, but we have taken some very important steps forward and I am proud to say that by the end of this year, 2023, we will have put together a strong, consolidated team which I am confident will take us to new heights.
Currently, most of the LOONAWELL team members are working remotely and from different parts of the continent, and believe it or not we have never met face-to-face, as a group (not yet!) Denisse is based in Spain, Rita in Germany, Isabella in Italy, Simon in the UK, Joao in Portugal, and Kerissa and myself are in Switzerland. Hard to imagine, especially when the work you see projected in everything we do, always carries so much love, genuine interest, consideration, and so much care.
This is only possible when the glue that keeps us together is that passion, resilience, and true belief that our lives are better when the time we invest in work is on those activities that also resonate with our personal values. I believe that this is the one common characteristic between us all here, and this is the strongest glue I know. So, no matter how far apart we are, our baby company will continue to move forward!
From the bottom of my heart, I thank you all for your amazing work and collaboration, which I know our beloved customers (doggies and their owners) appreciate too. Cheers to you all of you, to those that are here in this article and those who are not here but have also participated in our journey in one way or another, to what we’ve built so far and to what’s still to come 🚀🥂🐾!
Every time our customers support our small business, these are the faces that will be smiling all day long (and truth be said some of us do a little happy dance too!).