Not long ago, during one of my walks, I heard a fellow dog owner say: “But why should I invest in LOONAWELL food? Just so my dog lives one more year? So what?” It wasn’t meant unkindly, but it stayed with me. Because it reflects something we often get wrong about dog nutrition. We see it as a lever to add years to life. But that’s not the point.
The point is to make every day of that life better. It’s Not About One More Year. No one buys a meal thinking it will make their dog immortal. And at LOONAWELL, we certainly don’t make that promise.
We’re not here to extend life at any cost.
We’re here to elevate life—every single day.
Feeding your dog thoughtfully is not about squeezing in extra time. It’s about improving the quality of the time they already have.
Think of it like this:
Giving your dog low-quality food is like putting cheap fuel in a sports car. It might run, but not smoothly. Not joyfully. And certainly not for long.
From Puppy to Senior: Dog Nutrition Shapes the Journey
Dogs don’t have static nutritional needs. Their bodies are dynamic—growing, adapting, aging—and nutrition must grow with them.
🐶 Puppyhood: Laying the Blueprint
This is when everything is under construction—neurons, bones, immune systems, and organs.
Without the right nutrients:
Neural development stalls. DHA (an Omega-3) is essential for brain and vision formation.
Bones grow weak. They need precise calcium-phosphorus ratios, supported by vitamin D.
Immune systems falter. Zinc, selenium, and vitamin A all play vital roles.
A poorly nourished puppy doesn’t just “catch up later.” Gaps here create lifelong vulnerabilities.
🐕 Adulthood: Maintenance and Resilience
Now, the body focuses on preserving what’s built.
But:
Chronic inflammation begins if food quality is poor—linked to additives, fillers, and low-grade fats.
Gut health declines without prebiotic fibers and whole ingredients.
Energy drops, skin itches, and joints start aching. These aren’t age—they’re imbalance.
At LOONAWELL, we design our recipes based on what dogs need, not just what’s “allowed.”
🐕🦺 Senior Years: Slowing Down, or Breaking Down?
Old age can be graceful. Or it can feel like a series of small losses. Dog nutrition plays a central role in which path unfolds.
Without support:
Cognitive decline accelerates without antioxidants like vitamins E, C, and polyphenols.
Joint stiffness increases if inflammation goes unchecked.
Vital organs struggle under the load of synthetic additives built up over time.
With the right support, senior dogs don’t just exist—they still play, explore, and light up our lives.
What Poor Dog Nutrition Looks Like:
It’s not always dramatic. In fact, it’s often dismissed.
A dull coat
Constant scratching
Low energy
Digestive issues
Changes in mood or behavior
We normalize these signs as “just getting older.” But often, they’re the result of nutritional stress. And they’re reversible.
What LOONAWELL Stands For
At LOONAWELL, we don’t believe in compromise.
Human-grade, organic ingredients, responsibly sourced
No additives, no fillers, no shortcuts
Designed with science, approved by chefs, made in-house in Zurich
Every can, every treat, every supplement is developed by a team of doctors—with expertise in biomedical sciences, food science, and veterinary medicine. Together, we bring a scientific rigor rarely seen in the pet world, combining deep knowledge with a deep love for dogs.
This is what radical transparency and uncompromising quality look like in practice.
Because this is what your dog deserves.
So What If Your Dog Lives One More Year?
What if that year is when they finally meet your newborn?
Or when you take that long-awaited mountain holiday together?
Or when they run—really run—again?
Better yet, what if it’s not about one more year at all?
What if it’s every year—with more joy, more vitality, more connection?
That’s the return on proper nutrition.
That’s what LOONAWELL was built for.
LOONAWELL Is For Every Lifestyle
We believe every dog deserves to live well—no matter how their humans feed them.
Want to cook at home? Our cookbook offers recipes you can share—with matching supplements designed to fill in nutritional gaps.
There’s no excuse not to feed your dog properly.
And every reason to start today.
Explore our collection of ultra-premium recipes, lovingly crafted in Switzerland.
Or browse the LOONAWELL Cookbook and Supplements to begin your own path to healthier dog meals.
