In today’s fast-evolving digital landscape, the role of a brand’s voice is no longer a mere afterthought—it is the pulse that keeps a brand connected to its audience. At LOONAWELL, we are fortunate to have Denisse Coquet, our Digital Marketing Manager, whose contribution in curating and nurturing that voice has played an instrumental role in bringing our science-driven brand to life.
Denisse's journey to LOONAWELL is a testament to how unconventional paths often lead to the most rewarding destinations. With a background in translation and education, followed by a postgraduate qualification in marketing, Denisse’s professional trajectory is a dynamic blend of creativity and curiosity. It’s this unique combination that allows her to communicate our vision of healthy, premium dog food in a way that resonates emotionally with our audience, a skill that is not only essential but rare in today’s world of digital marketing.
The Road Less Traveled
Denisse’s entrance into the world of digital marketing was not one laid out in advance. She began her career in content creation and copywriting, but over time, her drive for learning led her to deepen her expertise with advanced training, including the Mastering Digital Marketing course at London Business School. This commitment to constant growth—attending conferences, relentlessly absorbing the latest trends, and exploring new strategies—has become a defining feature of her work at LOONAWELL. Digital marketing, as a field, is fluid and constantly evolving, and Denisse embraces this ever-changing landscape with enthusiasm and a readiness to adapt.
At LOONAWELL, we have always prided ourselves on being a forward-thinking brand, one that never settles for the status quo. In that spirit, I stretch Denisse in all directions—pushing her to explore new ideas, to engage deeply with our community, and to expand her expertise in ways that benefit our evolving brand. What stands out most is her enthusiasm for the challenge, something that is invaluable as we navigate the complexities of this growing industry.
From Instagram to Team Member
It is often said that the best opportunities are the ones you least expect. Denisse’s path to LOONAWELL began in a way that defied traditional hiring routes. While I typically turn to LinkedIn to find new talent, it was Instagram that brought Denisse into the fold. At the time, I was collaborating with her and her dog, Alba, as part of a brand ambassador partnership. As I observed Denisse’s thoughtful and compelling posts, it became clear to me that she was more than just a social media influencer—she was a natural storyteller, one who could help us bridge the science behind our products with the emotional connection our customers seek.
Pet owners, especially those drawn to premium, health-focused pet food brands like LOONAWELL, are looking for more than just a product—they seek, (just like myself too!) a connection with the brands they trust. Denisse understood this from the start, and her ability to communicate our science-based values in a way that felt personal and relatable was something I knew we needed. What began as a simple collaboration evolved into a professional relationship, and soon enough, Denisse was fully integrated into the LOONAWELL family.
The Voice of LOONAWELL
At LOONAWELL, Denisse is the captain of our digital marketing efforts. In a young brand like ours, getting the tone just right is crucial, and Denisse has excelled at setting that tone—warm, approachable, and deeply grounded in our commitment to quality.
In the world of digital marketing, where every brand is vying for attention, it is easy to lose sight of the importance of authentic communication. Denisse, however, understands that the heart of any good brand lies in the trust it builds with its community.
A Personal Connection
As the only full-time remote member of the team, Denisse works from Madrid, where she shares a workspace with her husband, their young daughter, Nina, and, of course, Alba. Though working remotely brings its own set of challenges, Denisse has found a perfect balance between her professional and personal life, and it’s clear that her family is her greatest source of joy and inspiration.
Always Striving for Improvement
Denisse’s journey with LOONAWELL is one of passion, growth, and meaningful contribution. Her work is not only central to our digital presence but also essential in ensuring that every message we share reflects the love, care, and dedication we have for dogs.
As LOONAWELL continues to evolve, I look forward to watching Denisse’s creativity and enthusiasm help shape the future of our brand. I am confident that she will continue to set new standards in digital marketing and ensure that LOONAWELL remains deeply connected to the community we’ve built together.
